HOW: Why HOW We Do Anything Means Everything In Business and In Life

June 16, 2011
As envisioned by CEO and author Dov Seidman in his book, HOW: Why How We Do Anything Means Everything...in Business (and in Life), we examine business through a new lens, exploring how people and companies do what they do, and how concepts once considered "soft"—things like trust, reputation and culture—are being transformed into the hard currency of business.
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