Bringing Organizational Values to Life with Bertrand Rossert

“Impact is nothing without integrity.”

Bertrand Andre Rossert

On the inaugural episode of the Principled podcast, LRN’s Susan Divers speaks with Bertrand Andre Rossert, Adviser to the Chief Ethics Officer at The World Bank, a global source of financial and technical assistance to developing countries around the world. Bertrand speaks with Susan about The World Bank's universal values, why integrity is so important, why The World Bank is launching a new aspirational code of conduct, and much more. Listen to this episode to learn how global organizations leverage cultural diversity as a resource and where The World Bank's ethics and compliance (E&C) program is heading over the next five years.


For the past 5 years, Bertrand has been an adviser with the Office of Ethics and Business Conduct at The World Bank. Bertrand is part of the Ethics and Business Conduct Department, which is focused on individual behaviors, corporate values (referred to as Core Values), operational ethics, training, advising and performing investigations in these domains. Bertrand started his compliance career at European Investment Bank and has a broad range of experience working in ethics, governance and compliance issues.


The team at The World Bank is a varied workplace comprised of people with a broad variety of skills from 180 nationalities including mathematicians, philosophers, economists, doctors and a myriad of other professions. In his experience, Bertrand has found that two key values unite all individuals who come from different cultures and professions under The World Bank and in the world at large: respect and innovation. Every culture should be respected, and the only way to realistically expect this is to develop reciprocal respect for those who are different. At the same time, all five universal values at The World Bank (impact, integrity, respect, teamwork, and innovation) are tightly intertwined and highly relevant for any organization that is working towards ethically-sound decision making.


  • How the Office of Ethics and Business Conduct at The World Bank operates (1:27)
  • The five values at The World Bank: impact, integrity, respect, teamwork, and innovation (2:40)
  • How these values coincide between different cultures and nationalities (8:22)
  • Why 20 of Bertrand’s colleagues translated different legislations and rules around the world on gender-based violence in their spare time (9:29)
  • How The World Bank is launching a new aspirational code of conduct (12:16)
  • Why The World Bank is focused on operationalizing ethics and compliance (16:05)

Don’t miss our next episode! Be sure to subscribe to Principled on Apple Podcasts, Google Play or wherever you listen to podcasts.

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If interested in learning more about how your organization can build an effective code of conduct, take a look at these resources.

Connect with Bertrand Andre Rossert
Bertrand on LinkedIn

Connect with The World Bank’s Ethics and Business Conduct Department
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About the Author

By combining values-based education, rich insights, and expert advisory services into innovative, comprehensive solutions, LRN can help elevate behavior and the bottom line for your company.

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