Dr. Love: Paul Zak, Oxytocin, and the Neuroscience of Trust

“Trust and purpose reinforce each other. … Having that purpose narrative, which is really social, also activates this oxytocin system and reinforces the role of working with a trusted and reliable team. 

Paul Zak 

In this episode, scientist, entrepreneur, educator, and author Paul Zak sits down with Ben DiPietro, editor of LRN's E&C Pulse newsletter, to talk about the science behind creating trust, why oxytocin is the key to creating trust, and the need to combine this with purpose to build human connection and strong teams.

ABOUT PAUL ZAK  

Headshot of guest, Paul Zak

Paul Zak devotes his professional life to studying human connection. His two decades of research have taken him from the Pentagon, to Fortune 50 boardrooms, to the rain forest of Papua New Guinea, all this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and the companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people. He is founder and chairman of Immersion Neuroscience.

His latest book, “Trust Factor: The Science of Creating High Performance Companies,” uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. Zak and his team use neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has helped to start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.

Zak serves as the founding director of the Center for Neuroeconomics Studies, and is professor of economics, psychology, and management at Claremont Graduate University. He has degrees in mathematics and economics from San Diego State University, a Ph.D. in economics from University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard.

WHAT YOU'LL LEARN THIS EPISODE...

  • [0:57] What was the path Paul took to become a scientist, a businessman, an author, and an educator?

  • [2:50] What does neuroscience teach us about how trust works to forge relationships between people, teams, and organizations; and what role does oxytocin play in all of that?

  • [4:38] If oxytocin is the link in all of this, is there some way that we can get that to people to increase trust, or is it not a deliverable drug in the way that other drugs are?

  • [6:38] Does one exhibit trust by trusting others or by being trustworthy themselves?

  • [7:41] Can that trust start with something as simple as a smile?

  • [9:28] Is trust enough to get people to be their best and what role does purpose play in bringing that about?

  • [11:03] How can organizations combine those two things together to foster these ethical cultures that they want based on values, integrity, and accountability?

  • [12:18] Paul’s research has uncovered eight factors that form the foundation for a culture of trust. What are those factors?

  • [13:36] How can organizations measure for those factors to see where their employees are or what they need to improve or focus on?

  • [14:21] As the workplace gets more automated and machines begin to work alongside people, can these same techniques be used to build trust between humans and machines, or is that going to take a different formula?

  • [15:19] There are ethical considerations for the use of some of these things. Is it possible to get people to trust things or people that are bad for them, and, if so, how do we ensure that this is used for good outcomes and not bad ones?

 

Don’t miss our next episode! Be sure to subscribe to Principled on Spotify, Apple Podcasts, Google Play or wherever you listen to podcasts.

spotify logo

applepodcast googleplay  soundcloud stitcher  podyssey_badge_black@2x

Connect with Paul Zak
Image result for twitter logoTwitter | Related imageLinkedIn

Connect with LRN
Image result for web logoWebsite | Image result for twitter logo Twitter | Related imageLinkedIn

About the Author

By combining values-based education, rich insights, and expert advisory services into innovative, comprehensive solutions, LRN can help elevate behavior and the bottom line for your company.

More Content by LRN Corporation
Previous Post
Off the Shelf: Laura Sherbin Brings to Life the Academic Underpinnings of Culture at Work
Off the Shelf: Laura Sherbin Brings to Life the Academic Underpinnings of Culture at Work

There is a vital role of diversity and inclusion that come into play when creating strong, values-base cult...

Next Post
Class Act: Cindy Moehring Works to Embed Ethics in Business School
Class Act: Cindy Moehring Works to Embed Ethics in Business School

After 20 years of tenure of Walmart's worldwide ethics and compliance program and transitions to academia w...

×

SUBSCRIBE TO PRINCIPLED

First Name
Last Name
Company Name - optional
Click here to review our Privacy Policy.
!
Thank you for subscribing to Principled!
Error - something went wrong!